SEMS WELFARE FOUNDATION
Ms. Yuvika Gupta is an Assistant Professor at School of Management, IMS Unison University. She is an academician with over 12 years of teaching experience. During this tenure she has efficiently handled different academic and administrative responsibilities. She is MBA and UGC-NET(JRF) qualified. As a focused researcher, she enjoys writing research papers and interacting with fellow researchers at various national and international seminars and conferences. She has written and presented research papers in International and National Conferences and Seminars organized by IIM-Indore, Birla Institute of Technology, DY Patil University etc. Her research focus is centered on Digital marketing, Social media marketing. Factors such as Celebrity endorsement, Customer Value and Loyalty, and their implications on Consumer Behavior and related parameters are some of the research areas that interest her. Ms. Yuvika has published peer-reviewed research papers in leading management journals indexed in ABDC (Australian Business Deans Council) &amp;ldquo;B&amp;rdquo; Category, SCOPUS, Web of Science and UGC Care. She is also a reviewer for International Journal of Intelligent Enterprise (Inderscience) and Independent Journal of Management &amp;amp; Production, Brazil. Ms. Gupta has successfully completed more than fifteen certification courses in areas of Digital marketing, Viral marketing, Digital media and marketing principles, Content marketing, Influencer marketing and Marketing analytics from frontline International Universities through online mode. She believes in comprehensive development of her students and invests time in motivating and guiding them to excel in all spheres of life.